The journey of fragrance dates back thousands of years. Inspired by the world's oldest perfume discovered in Cyprus, I aimed to create a modern luxury fragrance that honors its ancient roots and the process of perfume making.
The design process focused on creating a visual identity that seamlessly blends ancient and modern elements. The logo, inspired by ancient Greek scripts, provides a classic touch while the typography and patterns reflect contemporary aesthetics.
The perfume bottle design pays homage to the art of decanting and mastery in historical perfume-making. The stacked design and hand-blown glass emphasize quality and craftsmanship. The bottle's shape is also inspired by the waves of the sea, symbolizing the journey of fragrance, which is also mirrored in the brand pattern.
The packaging is designed to create a luxurious and tactile experience. The outer box features a textured stone finish, contrasting with the smooth typography. The inner packaging is crafted from high-quality paper, providing a sense of exclusivity.
By blending ancient traditions with contemporary design, Sypre is more than just a fragrance; it's a journey through time. The project highlights the importance of thorough research, creative problem-solving and a deep understanding of the target audience.
SYPRE A Modern Interpretation of Ancient Perfume Making
Brand Design Strategy Logotype Product Design
THE CHALLENGE
Develop a fragrance brand with a compelling narrative, while establishing a distinctive visual identity, designing packaging and crafting a marketing strategy that resonates with discerning consumers.
THE OUTCOME
Sypre: A luxury fragrance brand with a distinctive visual identity, a meticulously crafted bottle and a strategic marketing approach that effectively communicates its unique heritage and resonates with the target audience.
Degree project from Berghs School of Communication